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Allow Events and Multiple Levels of Pages Hierarchy as Steps in Fallout Reports in Discover


Level 2


Fallout reports in Discover can be incredibly useful, but they could be so much better by allowing steps to contain a page view, any classified rollup of a page view (i.e. site section) or an event.


Let me give you an example: You want to know how many people view a specific marketing page on your website, then eventually navigate to any of your product pages, and ultimately convert. This is generally incredibly hard in fallout reports right now because they force you to operate at one level of granularity (i.e. pages vs. site sections or any other hierarchy level) and don't allow events. So if you do a fallout at the pages level (where the marketing page exists), you can't create a step that contains all of your product pages if you have more than 10-15 because the page grouping functionality can't handle it and doesn't allow for rules such as page contains "product". If you create a fallout report at the site section level (where a rollup of product pages exists), you can't limit the first step to just contain the marketing page unless it is its own site section because segments restrict the entire fallout report, not individual steps.


Imagine if instead of the current mess you could simply pick your specific marketing page for step 1, pick a site section or the "Product View" event for step 2, and pick either the confirmation page or the "Order" event for step 3.


This would open up a whole world of analysis for me in Discover that is currently impossible or incredibly painful. Does anyone else have the same issues? Do you think this is the best solution or would allowing segments to be applied to each individual step instead of the whole report be easier?