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Visits without pageview on apps

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Level 3

Hi,

On my app, I noticed that I have a significant share of the visits that have no "page view" hit.

On the other hand, these visits have a "custom link" hit with "custom link = ADBINTERNAL: Lifecycle".

So I think that these visits are counted when someone open the app and then close it immediately, before to have a trackState event counting a page view (hence the Lifecycle but no page view).

But the share among total of visits seems high ... Anyone to confirm I'm right (or not)?

Also, I wonder what is the good practice in this case ... Should we count these visits without pageview in the global traffic or not? Because potentially, this has a significant influence on the conversion rate figures that I communicate!

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