Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Switch from Google Analytics to Adobe Analytics


Level 1

Hello everybody,

one of my clients is currently using Google Analytics but wants to change to Adobe Analytics.

Does anybody know if this is easily possible and what we must take into account?

Many thanks in advance and best regards


3 Replies


Community Advisor

just setup tracking with adobe analytics... but you will loose the history...

what is the question/concern of the client?


Level 1

Is there any way that we can migrate history/ existing data from Google Analytics to Adobe Analytics without manually uploading using data source?



Level 2

If your client is not using Google Analytics 360 then keep Google Analytics implemented as it is on the website.

Start Adobe Analytics implementation from the scratch. Although there is no process to migrate Google Analytics to Adobe Analytics.

Hope this helps!