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one of my clients is currently using Google Analytics but wants to change to Adobe Analytics.
Does anybody know if this is easily possible and what we must take into account?
Many thanks in advance and best regards
just setup tracking with adobe analytics... but you will loose the history...
what is the question/concern of the client?
If your client is not using Google Analytics 360 then keep Google Analytics implemented as it is on the website.
Start Adobe Analytics implementation from the scratch. Although there is no process to migrate Google Analytics to Adobe Analytics.
Hope this helps!