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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Revenue- Conversion vs Revenue Report


Level 1

In Site Metrics, we're comparing revenue numbers for the same time period. The revenue number in the Purchase Conversion Funnel Report is much higher than the Revenue Report. Are there any different exclusions in the Revenue Report?

1 Reply


Employee Advisor

Hi Meghan, we'd want to take a look at the workspace project to help in this specific instance, which isn't exactly ideal for a public forum. Could you create a ticket with customer care so the agent can take a look at the specific project? There could be segments, calculated metrics, or other difficult to explain one-off issues that would contribute to the difference. Really the only way to definitively determine the difference is to take a look at the specific workspace project in question.