Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Paid Search Channel Value when you have the Advertising Analytics Integration

Avatar

Level 2

Hi,

I was going through the channel manager and was struggling with the concept of what I should label the channel's value to for Paid Search.

Type of Paid Search: "Matches Paid Search Detection Rules" (AMO ID driven by the free Adobe Analytics Advertising integration.)

What do you think should the channel's value be? I was thinking Search Engine + Keyword but I was not sure if that would tap into the AMO ID values I currently use.

Thanks,

Tim

1 Reply