I was going through the channel manager and was struggling with the concept of what I should label the channel's value to for Paid Search.
Type of Paid Search: "Matches Paid Search Detection Rules" (AMO ID driven by the free Adobe Analytics Advertising integration.)
What do you think should the channel's value be? I was thinking Search Engine + Keyword but I was not sure if that would tap into the AMO ID values I currently use.
I think this is a question that is 100% up to personal preference. When you're looking at the channel overview report and see paid search, when you drill down what values would you like to see there?
Search Engine + Keyword would definitely be a solid choice, but again, it's totally up to you.