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Paid Search Channel Value when you have the Advertising Analytics Integration

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timf25166966

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timf25166966

timf25166966

16-01-2019

Hi,

I was going through the channel manager and was struggling with the concept of what I should label the channel's value to for Paid Search.

Type of Paid Search: "Matches Paid Search Detection Rules" (AMO ID driven by the free Adobe Analytics Advertising integration.)

What do you think should the channel's value be? I was thinking Search Engine + Keyword but I was not sure if that would tap into the AMO ID values I currently use.

Thanks,

Tim

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Gigazelle

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Gigazelle

Employee

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Correct Answer

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Gigazelle
Employee

07-02-2019

I think this is a question that is 100% up to personal preference. When you're looking at the channel overview report and see paid search, when you drill down what values would you like to see there?

Search Engine + Keyword would definitely be a solid choice, but again, it's totally up to you.