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Adobe Analytics Coffee Break: On Monday, January 30 at 10am PT, the NOAM User Group led by Jennifer Dungan and Jeff Bloomer will be joining us to answer your Analytics related questions. To register and for more information, follow the link to the right.

Marketing Channels What Do You Use?

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Adobe Community,

We are having some discussions as to what the best method to track last touch channel be. We have two options we are looking at as described below. We would like to use a last touch attribution. We are getting stuck on what the advantages and disadvantages are with each of this approaches. What is the industry standard and what does Adobe suggest?:

  • Last Touch Marketing Channel Rules
  • Legacy rules combined w/ tracking codes
    • For instance creating a report using the natural search dimension, paid search dimension, and coupling that with the tracking code data
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