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Marketing Channel Rule for Natural Search

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Level 4

In the Marketing Channel auto-setup, the 2nd rule is Natural Search. It is configured to be based on "Natural Search detection".

The problem is there is no Natural Search detection configured in Adobe Analytics.

If the assumption is that anything not qualified as Paid is by default Natural, then placing this rule in the 2nd spot means everything not Paid will fall into this Channel, which would be incorrect.

Can someone please clarify?

If my understanding above is correct, I either need to find a way to configure Natural Search, or move this rule to the very end to allow capture of other channels (email, display, affiliates, etc.).

Thank you

Victoria

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