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how to see guest viewing the ad by zipcode

Level 1
Level 1

how to find a report or segment called “Digital weekly Ad All Visits” and then show to break that segment visits by zip code, as in what is the zip code that Guest was in when the viewed the digital weekly ad?  


the c72 variable  isn’t what I am looking for as it is the zip code of the store for the Digital Weekly Ad as opposed to the zip code of the Guest viewing the ad. Is there is a way to determine the zip code of someone visiting the website

1 Reply
Level 10
Level 10

Hi Sagar,

Welcome to the Analytics Community. Please introduce yourself here

Can you confirm you have geosegmentation enabled in your reporting? Zipcodes need to be enabled by customer care - 

If you have that enabled, you can search in the side bar in workspace for Zip code and drag it over the variable you are capturing the guest details on.