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How can I measure visitors who first arrived as a social referral but who then in future return as a typed/bookmarked referral?

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Level 1

Hi,

I'm trying to build a segment in Discover which will determine what visitors first arriving via social media, then return to our sites as a typed/bookmarked visitor.  

My colleague built the segment below in relation to this question.  We apply this segment to a Referrer Type report and then drop the Website Type dimension onto the Typed/Bookmarked and Social Networks headings in the report to get an individual site count.  Are we on the right track?

[img]Social returning as Typed.Bookmarked.PNG[/img]

1 Reply

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Level 1

Do you have the first and last touch channel/processing rules set up in Analytics? That is the way we track the cross channel behavior and it works very well.