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First Touch (Internal Campaigns) by pages


Level 1


I was wondering if any one could provide some clarity on this.


We have internal campaign banners (B52) that are posted throughout our website. When looking at the Internal Campaigns (first touch) by pages report is it reading the data next to it is what we gain off that tile from that page? Like the person was on Past Purchases and then they clicked on the B52 and ultimately converted, resulting in $7.5K?

Just a confirmation or explanation would be great--thank you!

2 Replies


Employee Advisor

Hi lauraa99203472​,

I'd interpret the report in the following way: There were $7528 revenue reported for the case when the Page was "Past Purchases" and the value captured in "Internal Campaigns" was the b52 banner; in other words a total of $7528 revenue was generated (assuming the allocation is "Most Recent" in case Internal Campaigns is an evar) when the most recent value of Internal Campaigns was the b52 banner while the value in the s.pageName variable was "Past Purchases".



Level 1

Thank you! This makes sense. I appreciate the affirmation. ishans9314858