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First time visitors who never came back

vinchu123
Level 2
Level 2

I want to look at the customers who visited the site for the first time and never returned. I see there is an overlap between the two segments as the new visitors comeback in the later timeframe and fall in repeat visitors segment.  I want only the customers who visited the site just once and never came back. Is there a way to do it ?

My segment is

New Visitor segment === Visitor container [exclude : " Visit number  > 1"]

Returning Visitor === Visit container [" Visit number  > 1"]

6 Replies
ericmatisoff
Employee
Employee

This should do it for ya. Keep an eye on the container types too:

1464157_pastedImage_0.png

laetizia_w
Level 5
Level 5

Why are you sing Single Page Visit doent not equal Enabled? So that the visit must see more than 1 different page?

ericmatisoff
Employee
Employee

Doh! You're right - that additional item is unnecessary for your needs. Sorry about the confusion

vinchu123
Level 2
Level 2

Hi Eric,

As the visit number = 1 for every visitor, will this be including all visitors even when the condition says visit number not greater than 1

ericmatisoff
Employee
Employee

Initially, yes. You are then excluding all Visitors that have >1 Visit in the second half of the segment, so you should be focusing on only Visitors with exactly 1 visit:

1470004_pastedImage_0.png