I have been working for Analytics since Omniture Site catalyst days but there is one Challenge that i always faced that is how to provide a ballpark figure about the cost of adobe analytics.
How do you estimates the number of hours needed to finish the project i.e. based on the identified KPI say number of evars, props, events, reports, dashboards, segmentation etc.
Do you have a standard formula to calculate the total estimates for standard website(2.5*numbers of variables to track) i.e. without any eCommerce section, video section etc. It would be really great if you can share your experience with me.