Best Practice for Event Implementation

jeff_bloomer

05-07-2018

Hoping to get someone from #AdobeStaff to chime in on this as well.

To those of you who have been using Adobe Analytics for a LONG time, I was curious to get your feedback on best practice for using more generic events for multiple interactions on a site.  For instance, you can view the details of a number of items on a site, like products, articles, recipes, coupons, etc.  Of course, we have the prodView event, but we also fire an event for viewing products in order to use those events against other objects not having access to product views.  Recently, we've been talking about having a separate event for each detail view we execute: view coupons, view articles, view recipes.  Would you recommend using a separate event for viewing the details of different things, or would you maintain a single event for each type of item you can view?

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