Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Bot Rules let you remove traffic that is generated by known spiders and bots from your report suite. Removing bot traffic can provide a more accurate measurement of user activity on your website.After bot rules are defined, all incoming traffic is compared against the defined rules. Traffic that mat...

Log files to help you see activity for usage, access, report suites, and Admin changes.Analytics > Admin > LogsAdmin LogThe admin log reports all changes made by administrators in admin tools. The log provides a gateway to user-defined reports from any of the three logs. You can search for events ma...

Internal URL filters identify the referrers that you consider internal to your site. They help traffic sources reports populate data and help filter internal traffic.A referrer, or referring page, is typically the page from which a visitor entered your site. To avoid skewing data, you can filter out...

The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxe...