Adobe Analytics

Session DetailsCustomer retention is critical to the success of any business. Cohort analysis is one of the most powerful ways to analyze and understand user behavior to maximize customer retention. You can now use cohort analysis to address user churn by identifying areas of opportunity to mitigate...

Session DetailsTags are at the core of your digital marketing decisions. They track your customers’ behavior and tell you what’s resonating with your customers and what’s not, enabling you to make more effective business decisions. The trouble is, with frequent updates to your digital properties bei...

Session DetailsThe winners of our nation-wide Analytics Insider Tour share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down and enable you to positively impact your business. Audience members willing to pick up the mic and duet with our stars will rec...

Session Details Leveraging the power of advanced calculated metrics can take your analysis skills to the next level. Discover innovative ways to harness the hidden power of calculated metrics for predictive journey analysis. Get step-by-step details on how to build advanced calculated metrics to add...

Session DetailsAdobe Analytics provides a rich source of customer interaction data, and chances are your company is pulling raw data feeds from Adobe Analytics and putting them into the cloud. Whether you're new to R or an R expert, you'll learn how to make exciting data discoveries using interactiv...

Session DetailsThe Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. By leveraging this powerful combination of analytics and personalization, your organization is empowered to prioritize the marketing efforts that lead to the best results. Learn from Eric ...

Session DetailsHow can you ensure that your organization’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: data health; data democratization; data measuring strategy; and organizational ...

Session DetailsThis year, make the resolution to cut down on wasted time. Outdated analytics practices and workflows can cost you and your team thousands of unnecessary clicks. Accelerate your analysis process – and save yourself from carpal tunnel – by learning how to use shortcuts in Adobe Analyti...

Hi all,I am breaking down a Last Touch channel report, by "Original referring domain". I see the value "none" for most of the visits which their last channel is "Referring domain".What does mean "none" in this case?Thank you,Miguel

Hi All,Can Historical Data Transfer from one report suite to another Report suite?Reply would be really appreciated! Thank you!