The Future Belongs to the Curious: Our Best Adobe Analytics Tips & Tricks Jen Lasser | @jen_lasser , Ben Gaines — Adobe What do all great analysts have in common? Their curiosity leads them to investigate data tenaciously to uncover meaningful insights. This important trait enhances their ability to...

Analytics Friends - Summit is live! I'm sad I can't chat with you in person this year, but I'll be extra active on the community this week and I want to hear from you! If you I've already been posting some of my favorite moments over on the general Summit thread but wanted to start something up here...

Hey Guys, I cam across a strange behavior in Analytics. It seems like it is not able to render negative values in time format correctly, at least in Analysis Workspace. To reproduce, I created two calculated metrics, one with a static value of "30" and one with "-30". Then I formatted them both as t...

Something I do NOT like to be is a complainer, but I really don't know how to put this any other way, Adobe, and it REALLY makes me sound like I'm complaining. 😫 I REALLY HATE THAT!!! So then, how is it when I have a very neat and clean section containing all text, that a completely FUNCTIONLESS SC...

Any analyst or business practitioner would have asked to explain what is Direct in the Marketing Channel or Typed/Bookmarked in Source Of Traffic. We'd have clarified the 'Type the URL directly in the browser tab' or 'Tap the Bookmark in the browser window'. But we know that is not the ideal world s...

Currently the Data Feed URL String length is 255, are there plan to expand it to beyond 255? We are seeing longer URLs and it had been truncated in Data Feed.

One of the few questions I can see repeatedly in forum is 'Why tracking codes are captured in Organic Last Touch Channels?', 'Is there any issues in Marketing Channel Configuration?' etc.I have tried to explain logic behind the scenario but most of the time, it was overlooked and sometime i was unab...

***Posted on behalf of Jason Klapmeier, Global Analytics Capabilities Leader at 3M***Your only limit in Adobe Analytics is your analytical creativity, so keep a creative mindset! You should watch videos, read articles, and experiment in the tool until you are an expert. To give you a taste of what y...

***Posted on behalf of Jason Klapmeier, Global Analytics Capabilities Leader at 3M***Your only limit in Adobe Analytics is your analytical creativity, so keep a creative mindset! You should watch videos, read articles, and experiment in the tool until you are an expert. To give you a taste of what y...

**Posted on behalf of Jason Klapmeier, Global Analytics Capabilities Leader at 3M***Your only limit in Adobe Analytics is your analytical creativity, so keep a creative mindset! You should watch videos, read articles, and experiment in the tool until you are an expert. To give you a taste of what yo...