Hi all,
I have a question regarding the above two tools so not sure if this sits in Analytics or AEM specifically?
I have recently implemented Adobe Analytics via DTM on a website. That website also uses AEM as the CMS. My question is that I have variance between a certain events firing between the tools. For example registrations:
Last week AEM measures 450 account registrations, Analytics measures 527 registrations which is a 14% variance in total registrations for that particular week. Why could this be happening? I have already debugged my analytics implementation and am 100% confident that account registration (e7) is only firing accurately. Is this something to do with the way the tools counts users/visitors and if so is 14% and acceptable variance?
thanks
Sam
