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#AdobeChat Jan 4 2017 - Social Marketing Success for 2017


Employee Advisor

Hi everyone! This week's Adobe Chat focused on how we as users and marketers can be successful for this upcoming year. This week's questions:

Q1: Define the roles of social media for brands today. Will or should that change?

Q2: What are some ways brands can break through the social noise and be heard?

Q3: In your opinion, what social platform is the most relevant for brands right? Why?

Q4: How should “success” on social be determined? What KPIs should brands measure in 2017?

Q5: How should brands leverage live video as a key component of marketing strategy? Which platforms?

Q6: What should the balance be between paid vs. organic? How can each be used effectively?

Q7: How has content changed on social, and where will it go in the near future?

Q8: What new developments are coming in 2017 that will change social marketing as we know it?

Q9: What advice or key learnings would you pass along to social marketers?

Read up on some of the responses at How to Do Social Marketing Right in 2017 by Mark Boothe. If you have your own thoughts you'd like to share, feel free to reply below!

Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on #AdobeChat!

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