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#AdobeChat Jan 25 2017 - Data & Creativity; Creative's role in performance marketing

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Gigazelle
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468 likes

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1,947 posts

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739 solutions
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Gigazelle
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26-01-2017

A unique but powerful topic discussed this week!

Q1: What role does creative play in marketing today?
Q2: Does data have a strong influence on creative executions today? Should it?
Q3: How has the use of data (re: creative content) changed over the last 10 years?
Q4: How does good creative (either for a campaign or evergreen) impact marketing efforts?
Q5: When hiring a creative resource, should one of the qualities you are looking for be analytical or data driven? Why?
Q6: What role should Artificial Intelligence and Machine Learning play in the creative process?
Q7: Is there a wrong way to use data in marketing and creative?
Q8: CEOs say creativity is the most important leadership quality. How does one lead creatively?

If you didn't have an opportunity to share your thoughts on Twitter, you are welcome to answer them here. Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on #AdobeChat!