Q1: What role does creative play in marketing today? Q2: Does data have a strong influence on creative executions today? Should it? Q3: How has the use of data (re: creative content) changed over the last 10 years? Q4: How does good creative (either for a campaign or evergreen) impact marketing efforts? Q5: When hiring a creative resource, should one of the qualities you are looking for be analytical or data driven? Why? Q6: What role should Artificial Intelligence and Machine Learning play in the creative process? Q7: Is there a wrong way to use data in marketing and creative? Q8: CEOs say creativity is the most important leadership quality. How does one lead creatively?
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