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Adobe Summit 2019 | S945 - An Easier Way to Make Better Decisions with Better Data: Tag Governance
Session Details
Tags are at the core of your digital marketing decisions. They track your customers’ behavior and tell you what’s resonating with your customers and what’s not, enabling you to make more effective business decisions. The trouble is, with frequent updates to your digital properties being made by multiple teams, these tags are bound to break and collect inaccurate data. Using the Tag Governance Framework, your organization can put the right solutions and processes in place to ensure that you are collecting accurate data to better connect with your audience and drive growth.
Highlights:
- Make better decisions and improve user experiences with accurate and actionable data
- Ensure ROI on technology spend, and reap the benefits you paid for
- Be more efficient by automating the entire process
Speaker(s)
Matt Thomas, Director of Product in Product Management, ObservePoint
Session Length
1h
Catalog Link
S945 - An Easier Way to Make Better Decisions with Better Data: Tag Governance
Recording
Presentation
See attachment
Q&A
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