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Adobe Summit 2019 | S141 - Advanced Analysis with Adobe Analytics Data Feeds and R


Level 10


Session Details

Adobe Analytics provides a rich source of customer interaction data, and chances are your company is pulling raw data feeds from Adobe Analytics and putting them into the cloud. Whether you're new to R or an R expert, you'll learn how to make exciting data discoveries using interactive visualizations and sophisticated machine-learning models –  and take home all the code! Get a sneak preview of how to integrate R with the Adobe Experience Platform.


  • Connect R and query Adobe Analytics data feeds using major cloud solutions, like Azure Database, AWS Redshift, and Google BigQuery, or an on-premises SQL database
  • Richly visualize your customer journey using R and the open source visualization software Plotly
  • Build cross-device, algorithmic attribution using R
  • Create a cluster model to identify trends in your customers, and import the results of your model back into Analysis Workspace


Trevor Paulsen, Senior Product Manager, Adobe

Session Length


Catalog Link

S141 - Advanced Analysis with Adobe Analytics Data Feeds and R




See attachment.

Uncompressed presentation available in resource links.


GitHub - admoseremic/summit2019: Code and examples from the "Advanced Analysis with Adobe Analytics ...


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