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Adobe Summit 2019 | S141 - Advanced Analysis with Adobe Analytics Data Feeds and R

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jantzen_belliston-Adobe
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329 likes

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jantzen_belliston-Adobe
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08-02-2019

Summit2018.jpg

Session Details

Adobe Analytics provides a rich source of customer interaction data, and chances are your company is pulling raw data feeds from Adobe Analytics and putting them into the cloud. Whether you're new to R or an R expert, you'll learn how to make exciting data discoveries using interactive visualizations and sophisticated machine-learning models –  and take home all the code! Get a sneak preview of how to integrate R with the Adobe Experience Platform.

Highlights:

  • Connect R and query Adobe Analytics data feeds using major cloud solutions, like Azure Database, AWS Redshift, and Google BigQuery, or an on-premises SQL database
  • Richly visualize your customer journey using R and the open source visualization software Plotly
  • Build cross-device, algorithmic attribution using R
  • Create a cluster model to identify trends in your customers, and import the results of your model back into Analysis Workspace

Speaker(s)

Trevor Paulsen, Senior Product Manager, Adobe

Session Length

1h

Catalog Link

S141 - Advanced Analysis with Adobe Analytics Data Feeds and R

Recording

S141.png

Presentation

See attachment.

Uncompressed presentation available in resource links.

Resources

GitHub - admoseremic/summit2019: Code and examples from the "Advanced Analysis with Adobe Analytics ...

Q&A

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