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Adobe Summit 2019 | S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation

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Session Details

Get up to speed on the latest and greatest capabilities for future-proofing your Adobe Analytics implementation. Itaú, the largest bank in Latin America, and Adobe share how they identified implementation gaps, overcame organizational challenges, and took action to realize business-changing results.

Highlights:

  • How Itaú completed a makeover of its implementation, including migrating to Adobe Launch, managing cross-device user identity with Adobe Audience Manager, and consolidating the customer journey while still catering to unique business needs
  • How to plan for a data strategy that scales in the long term
  • Foundational implementation elements that are key for the future innovations of Adobe Analytics Cloud

Speaker(s)

Thais  Guimaraes, Technical Account Manager, Adobe

Session Length

1h

Catalog Link

S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation

Recording

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Presentation

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Q&A

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