Adobe Summit 2019 | S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation
Session Details
Get up to speed on the latest and greatest capabilities for future-proofing your Adobe Analytics implementation. Itaú, the largest bank in Latin America, and Adobe share how they identified implementation gaps, overcame organizational challenges, and took action to realize business-changing results.
Highlights:
- How Itaú completed a makeover of its implementation, including migrating to Adobe Launch, managing cross-device user identity with Adobe Audience Manager, and consolidating the customer journey while still catering to unique business needs
- How to plan for a data strategy that scales in the long term
- Foundational implementation elements that are key for the future innovations of Adobe Analytics Cloud
Speaker(s)
Thais Guimaraes, Technical Account Manager, Adobe
Session Length
1h
Catalog Link
S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation
Recording
Presentation
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Q&A
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