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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Adobe Summit 2019 | S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation

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Session Details

Get up to speed on the latest and greatest capabilities for future-proofing your Adobe Analytics implementation. Itaú, the largest bank in Latin America, and Adobe share how they identified implementation gaps, overcame organizational challenges, and took action to realize business-changing results.

Highlights:

  • How Itaú completed a makeover of its implementation, including migrating to Adobe Launch, managing cross-device user identity with Adobe Audience Manager, and consolidating the customer journey while still catering to unique business needs
  • How to plan for a data strategy that scales in the long term
  • Foundational implementation elements that are key for the future innovations of Adobe Analytics Cloud

Speaker(s)

Thais  Guimaraes, Technical Account Manager, Adobe

Session Length

1h

Catalog Link

S137 - Follow the Yellow Brick Road: Guide for Rock-Solid Analytics Implementation

Recording

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Presentation

See attachment

Q&A

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