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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Adobe Summit 2019 | S133 - Needles in a Haystack: Find Your Niche Customers Using Adobe Segmentation


Level 10


Session Details

Are you lost in a sea of aggregate data and can’t seem to find those high-value segments that are moving the revenue needle for your business? Learn how to uncover niche segments using the building blocks of advanced segmentation. Adobe’s experts will also cover criteria to validate your segments and best practices for applying segments to gather insights.


  • Advanced segmentation capabilities, including sequential segmentation, nested containers, and machine learning with Segment IQ
  • Criteria to validate segments and best practices on how to apply them during your analysis
  • Tips, tricks, and gotchas that we learned the hard way, so you don’t have to!


Bryant Hoopes, Manager, Business Consulting, Adobe

Session Length


Catalog Link

S133 - Needles in a Haystack: Find Your Niche Customers Using Adobe Segmentation




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Please use this thread to ask the question related to this session.

Don't forget to register yourself for the session using the catalog link above. Seats are limited!!

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