Are you lost in a sea of aggregate data and can’t seem to find those high-value segments that are moving the revenue needle for your business? Learn how to uncover niche segments using the building blocks of advanced segmentation. Adobe’s experts will also cover criteria to validate your segments and best practices for applying segments to gather insights.
- Advanced segmentation capabilities, including sequential segmentation, nested containers, and machine learning with Segment IQ
- Criteria to validate segments and best practices on how to apply them during your analysis
- Tips, tricks, and gotchas that we learned the hard way, so you don’t have to!
Bryant Hoopes, Manager, Business Consulting, Adobe
S133 - Needles in a Haystack: Find Your Niche Customers Using Adobe Segmentation
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