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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Adobe Summit 2019 | S131 - Welcome to Adobe Analytics – Where Do I Start?


Level 10


Session Details

Overwhelmed by all there is to know about Adobe Analytics? Let us take you through the fundamentals you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we'll also translate old practices and terminology into Adobe’s tracking methodologies and workflows.


  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, campaign attribution, and more
  • Learn how to collect, transform, and analyze data to discover actionable insights
  • Be equipped to use advanced analysis tools in your workflow


Bryant Hoopes, Manager, Business Consulting, Adobe

Session Length


Catalog Link

S131 - Welcome to Adobe Analytics – Where Do I Start?




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