Overwhelmed by all there is to know about Adobe Analytics? Let us take you through the fundamentals you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we'll also translate old practices and terminology into Adobe’s tracking methodologies and workflows.
- Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, campaign attribution, and more
- Learn how to collect, transform, and analyze data to discover actionable insights
- Be equipped to use advanced analysis tools in your workflow
Bryant Hoopes, Manager, Business Consulting, Adobe
S131 - Welcome to Adobe Analytics – Where Do I Start?
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