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Adobe Summit 2019 | S127 - Adobe Analytics and Adobe Target: Personalize with Precision


Level 10


Session Details

The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. By leveraging this powerful combination of analytics and personalization, your organization is empowered to prioritize the marketing efforts that lead to the best results. Learn from Eric Matisoff, evangelist for Adobe Analytics, as he showcases best practices for the A4T integration.


  • Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid when implementing
  • Walk through real-world examples of how DHL uses A4T to maximize its testing program
  • Get a sneak peek of new features on the A4T roadmap


Eric Matisoff, Data Science & Analytics Evangelist, Adobe

Till  Buettner, Senior Data Analyst, Deutsche Post DHL Group

Session Length


Catalog Link

S127 - Adobe Analytics and Adobe Target: Personalize with Precision




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