The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. By leveraging this powerful combination of analytics and personalization, your organization is empowered to prioritize the marketing efforts that lead to the best results. Learn from Eric Matisoff, evangelist for Adobe Analytics, as he showcases best practices for the A4T integration.
Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid when implementing
Walk through real-world examples of how DHL uses A4T to maximize its testing program
Get a sneak peek of new features on the A4T roadmap
Eric Matisoff, Data Science & Analytics Evangelist, Adobe
Till Buettner, Senior Data Analyst, Deutsche Post DHL Group