Customer retention is critical to the success of any business. Cohort analysis is one of the most powerful ways to analyze and understand user behavior to maximize customer retention. You can now use cohort analysis to address user churn by identifying areas of opportunity to mitigate future loss of engagement. You can also perform pre- and post-analysis to track user retention based on key events.
The importance of customer retention and why you want to use cohort analysis on a regular basis
How to analyze user retention beyond acquisition date using any dimension to build specific and targeted cohorts
How to use pre- and post-analysis to identify key inflection points affecting retention