Customer retention is critical to the success of any business. Cohort analysis is one of the most powerful ways to analyze and understand user behavior to maximize customer retention. You can now use cohort analysis to address user churn by identifying areas of opportunity to mitigate future loss of engagement. You can also perform pre- and post-analysis to track user retention based on key events.
Travis Sabin, Senior Product Manager, Adobe
1h
S122 - Cohort Analysis: Your New Secret Weapon in Journey Analytics
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Hello Adobe Experts,
Any possibility of getting the video recording of this session? Currently it's only an image that we see with a play icon
Best - Manish
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