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Adobe Summit 2019 | S120 - Moving Beyond Last Click: Tips and Tricks for Attribution IQ


Level 10


Session Details

The customer journey is growing ever more complex with customers experiencing your brand through a number of marketing channels, products, devices, creatives, promotions, media, and mediums. Correctly attributing your conversions across all these myriad possibilities can bewilder even the greatest of analytics masters. Discover what the very best analysts are doing to navigate this challenge by using Attribution IQ in Analysis Workspace.


  • Apply separate attribution models to each customer segment or product category
  • Build your own rules-based attribution models using calculated metrics
  • Apply attribution models not just to marketing channels, but to individual tracking codes, internal promotions, and even search terms to discover new campaign optimization opportunities


Trevor Paulsen, Senior Product Manager, Adobe

Session Length


Catalog Link

S120 - Moving Beyond Last Click: Tips and Tricks for Attribution IQ


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Don't forget to register yourself for the session using the catalog link above. Seats are limited!!

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