Hi there,
There was a similar discussion back in 2016 but the findings did not shed any information on my scenario.
I have been running a campaign for just over a month (35 days to be exact), with AdWords, DCM as push channels to DotCom. As with the title, I noted that in this duration, DCM clicks are less compared to the web visits attributed via tracking codes. Interestingly, this did not apply with AdWords.
I have noted the following:
- All tracking codes are unique to individual digital asset (1 banner = 1 tracking code) and not re-used
- There have been no expiry date set to the tracking codes
The increment is about 15% more visits than clicks and beyond our tolerance threshold and I'm curious to know what could be the reason behind this behaviour.
Any help is greatly appreciated. Thank you
