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Adobe Analytics Tuesdays: Segmented and Calculated Metrics

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Employee Advisor

On July 25 2017, we hosted a webinar on segmented and calculated metrics in Analysis Workspace. The recording can be found here:

NA_AnalyticsTuesdaysPart3_SegmentedorCalculatedMetrics_170

For any follow-up questions, additional comments, or requests for future webinars, feel free to use this thread to discuss.

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Level 1

Do the calculated metrics and segments work with Adobe target tests setup using A4T?

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Employee Advisor

Yes! In many ways

  1. Calculated metrics and segments will work when analyzing your Target tests/targeting in Workspace via A4T.
  2. You'll also be able to use those calculated metrics as your Primary Goals when setting up Target tests/targeting, when Analytics is your Reporting Source.
  3. Finally, segments that are shared to the Marketing Cloud will be available as Targeted Audiences in Target too.

Hope that helps! Thanks for joining the webinar!