Hi everyone! Given that this topic is fairly frequently discussed right now, I'd like to share everything I'm allowed to.
What is GDPR?
GDPR is the European Union’s new privacy law that harmonizes and modernizes data protection requirements.
What is Adobe's current stance on GDPR?
Adobe's current landing page on GDPR is located here: General data protection regulation, GDPR | Adobe Privacy Center - if you haven't read through it, I would recommend doing so! Many answers to questions are there, including specific actions you can take to optimize your Analytics implementation in preparation for GDPR.
What about Adobe Analytics specifically?
Adobe Analytics has several things in the works to fully comply with GDPR. Currently, they are slated to release April 2018. More specific information will be available as we near that date.
What if I have a specific question?
Ask it here, and I'll chat with some teams internally to see about answering your question. Keep in mind that some may not be able to be answered until we get closer to the compliance date in May.
Hi Gigazelle, We are seeing that Adobe Analytics is under reporting transactional data (in different ways for different last touch channels) starting from the day GDPR changes kicked in and we don't understand what could be the cause. Is this something more clients are experiencing? Any idea on possible causes?
The maintenance release introduced more than just the GDPR features. There were also bug fixes and other enhancements to Adobe Analytics. One of these other features might have had an impact on your implementation. I'd recommend reaching out to Customer Care so we can get details on the report suite and data that was affected, and then troubleshoot.