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AA and DCM (Double Click) Integration

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Level 3

Hello,

We are looking to integrate AA with DCM.

Would be great to get thoughts on use cases and best practices from those who have integrated the both on the below,

1. is it worth integrating these 2 tools?

2. What reports can AA provide based on the integration that DCM doesn't?

3. Any do's and dont's when considering integrating the tools?

Thank you,

regards,

Winston

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