Adobe Analytics

Discover how mastering key Adobe Experience Platform (AEP) concepts can elevate your skills as a Customer Journey Analytics (CJA) administrator and unlock the full potential of your data-informed insights.

Have you wished you had a guide for how to use advanced functions in your calculated metrics? Check out the link at the bottom of this post to see a new guide that I’ve written to help you understand the various functions available.

Learn how to successfully implement Adobe Customer Journey Analytics in organizations of any size, with an emphasis on the most crucial factor—preparing your people for transformation.

Learn how to identify bot-based traffic and stop collecting data from it. 

Discover how to optimize your Adobe Customer Journey Analytics workflow and team structure for organizations of all sizes in this comprehensive guide to maximizing analytics value and fostering a data-informed culture.

Unlock the power of Customer Journey Analytics with this comprehensive crash course, exploring key features that transform data into actionable insights for optimizing customer experiences.

Unlock the full potential of your mobile Adobe Analytics implementation with Adobe Experience Platform Assurance. Learn how to validate and troubleshoot your Analytics data in real-time with the Analytics Events plugin, ensuring data accuracy for your app.

Here's some basic information on why you should not collect data from bots and how to do it. 

In the previous part of this 2-part series, we considered some of the reasons for choosing server-side data collection. In this second part, we will explore various APIs available, including the Edge Network Server API, Media Edge API, and Data Ingestion API, along with their benefits, technical asp...

Learn the key steps and best practices for porting Adobe Analytics projects to Customer Journey Analytics. This process unlocks advanced analytics capabilities while ensuring data continuity.

In the first of this 2-part series, we will go over some of the reasons to consider using server-side data collection. In the next part, we’ll discuss in more detail some of the options available.