Adobe Analytics

Dive deep into Adobe Experience Platform and Customer Journey Analytics' data egress options to unlock powerful insights and streamline your data strategy for enhanced decision-making and business success.

Unlock the full potential of Adobe Customer Journey Analytics with our comprehensive guide for administrators, covering essential skills from data governance to performance optimization.

This article provides instructions on how to get an alternative, "quick" glance at your AEP Web SDK Payloads

Discover how Adobe Customer Journey Analytics offers multiple methods for calculating bounce rates, providing insights into user engagement and helping you optimize your digital strategy.

Explore how Adobe Customer Journey Analytics' new Summary data feature enhances data analysis, providing improved capabilities for historical data migration, third-party integrations, and high-level reporting.

How to apply non-standard attribution models to page views, visits, and occurrences

Starting your journey with Adobe Customer Journey Analytics (CJA) as a practitioner might seem daunting at first, but with a well-structured plan and an open mind, you'll soon become knowledgeable and proficient. This guide serves as your personal 90-day instruction manual, offering a detailed, step...

Discover the key strategies for maintaining effective governance in Adobe Customer Journey Analytics (CJA) in this comprehensive guide. From establishing clear roles and responsibilities to implementing robust data quality measures, learn how to optimize your CJA implementation for maximum impact. T...

Explore the latest advancements in Adobe Customer Journey Analytics with our comprehensive overview of the June 2024 release. This blog post delves into the powerful new derived fields functions that enhance your data analysis capabilities without altering underlying data. Discover how the Math, Nex...

Unlock the value of Adobe Experience Platform Assurance for your mobile app validation. Learn how to implement Assurance in your app and utilize this powerful tool to help you check extension version, inspect data values, and troubleshoot implementation issues.