Adobe Analytics

UTM Parameters allow you to segment the website visitors based on the traffic source and at campaign level. You can use use parameters for several reasons. For example, Tracking campaign performance, Improving ROI, Understanding user behavior, Custom reporting, A/B testing, etc.

Custom building segments is one of the most powerful features available in Workspace. One thing that many people don't realize is that you can build segments with larger containers inside smaller ones. My personal favourite is the visit-in-hit segment.

Welcome to Adobe Analytics Tuesday Tech Bytes, your source for expert insights on Analytics. Over the next several weeks, we will explore various topics regarding best practices, tips & tricks, success stories, and hidden gems. Tune in each Tuesday for a byte-sized dose of Analytics wisdom!

Sometimes due to coding errors or governance reasons the amount of products that load in the data layer with the page may not coalesce with the way analytics works. This article advises on a few methods for cleaning up this data.

Merchandising evars are often a complicated subject. This article teaches you when you can and can not sum totals across merchandising evars.

In this blog post, you'll learn about Adobe Customer Journey Analytics (CJA) and its three types of datasets: Event, Lookup, and Profile. This article explains their unique roles in collecting customer data and enhancing our comprehension of customer interactions. Whether you desire a detailed under...

Welcome to the 9th edition of the Adobe Analytics Community Lens! Adobe Analytics Community Lens is your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place.In this edition, we are sharing updates from March 2024 through June 2024, including, t...

Mobile Core is one of the fundamental extensions in a Mobile SDK implementation and is pre-configured when creating a new mobile tags property. Within Mobile Core lives the Lifecycle extension enabling collection of installs, upgrades, launches, and crashes, along with app-centric dimensions includi...

Get your mobile data platform-ready using the Edge Bridge helper SDK for Edge Data Collection, while seamlessly maintaining your current reporting in Adobe Analytics.

Get to grips with the power of Adobe Customer Journey Analytics (CJA) through our breakdown of its five core concepts: Person Identity Handling, Connections, Data Views, Report-Time Processing, and Projects & Analysis Workspace. This core concepts guide will help you understand how to effectively ut...