Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!
By now you have probably heard of the Web SDK (Alloy.js) and Edge Data Collection. Whether you are on a quest to learn more about Adobe's new technology or aren't sure where to start with your migration, we're here to help you. In this blog, we're diving into the world of Web SDK and Edge Data Colle...
This post serves as a high-level guide to ingesting data into Customer Journey Analytics (CJA) using Adobe Experience Platform (AEP) datasets. By connecting to CJA via Connections, AEP datasets provide a comprehensive view of customers' attributes, journeys, and behaviors. The post provides an overv...
Creating a Connection in CJA involves several steps. After completing the Connection process, you can perform analysis and gain insights using the CJA workspace built on top of the AEP. CJA helps you make informed decisions by providing data that helps you understand your customers and their journey...
It’s important to not inflate metrics that should be counting unique values. CJA has a Metric Deduplication feature that you can use to ensure accurate representation of these metrics.
To fully leverage CJA, it is important to ensure that the data model on AEP is robust and that the data used is at the appropriate level of granularity. This means that data brought into CJA should be structured suitably for the intended analysis. To achieve this, it is essential to establish a stro...
Displaying your organization's key metrics on a map is crucial if the problem or use case you are investigating relates to location. The Map visualization can be personalized to help you determine which states are driving the highest and lowest amount of revenue for your organization.
Using Observepoint, you can scan your Adobe Analytics implementation to locate and test your tags to ensure they are installed correctly and collect accurate data.