Dive into the intricate world of Adobe's Customer Journey Analytics (CJA), likened to a detailed mosaic of datasets. This article explores how each unique dataset or 'tile' contributes to a comprehensive understanding of the customer journey. We discuss the evolving mindset, skills, and perspectives...
In today’s digital landscape, organizations relentlessly search for progressive methods of enhancing customer engagement and driving relevant interactions. Using powerful technologies like Adobe Experience Platform and Journey Optimizer, businesses can streamline their operations and deliver persona...
Whether you are just starting out with your mobile data collection or migrating from the Adobe Experience Cloud based extensions to the Edge Network extension, the sendEvent API is essential to your implementation. In this post, we will take a deeper look at the sendEvent API to understand the requi...
For organizations using Adobe Customer Journey Analytics (CJA), understanding the data processing and ingestion process from the Adobe Experience Platform (AEP) data lake to CJA is crucial. This is because CJA does not work with a fixed data size, which means Adobe cannot provide a standard time fra...
In the ever-evolving landscape of data management, staying ahead of the curve is key to an organization's success. Now, Adobe Analytics Data Warehouse users can leverage two groundbreaking features aimed at streamlining data accessibility and management.
This blog post is a resource for practitioners of Adobe Customer Journey Analytics (CJA) who want to gain a deeper understanding of the main navigation elements and access patterns. It offers a summary and breakdown of the different menu areas and functionalities within the CJA main interface as of ...
When implementing Adobe Analytics with Web SDK, there are a few things that can cause even the most experienced professional to slip up. I'm here to help you avoid those banana peels!
In part 3 of this series, I share my biggest mistake, as I go deeper into how to set up Adobe Analytics with Web SDK - Particularly focusing on process and how to elegantly populate the XDM Object.
Discover the power of Adobe Customer Journey Analytics (CJA) lookup datasets in this comprehensive blog post. Learn about the different types of lookup datasets and how they enrich your data analysis in CJA. Explore the benefits of profile lookup datasets, custom record lookup datasets, and standard...