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nidhik

15-05-2018

Hi,

Click Through (CTR- Click Through Rate) metrics has an immediate response of clicks and can be calculated as :

(Clicks/Impressions) *100

Whereas View Through (VTR – View Through Rate) metrics is not an immediate response. It’s an additional value metrics for display campaigns and a behavior that can be expressed as site visits, events, conversions and can come through a direct type-in after seeing the ad or the click based on another marketing channel.

Calculated as (View through/Impressions) *100

Hope this answers your query.