What causes Facebook ads to stop receiving impressions?

Avatar

Avatar
Validate 100
Employee
Community_Admin
Employee

Likes

47 likes

Total Posts

269 posts

Correct reply

118 solutions
Top badges earned
Validate 100
Validate 50
Validate 25
Validate 10
Validate 1
View profile

Avatar
Validate 100
Employee
Community_Admin
Employee

Likes

47 likes

Total Posts

269 posts

Correct reply

118 solutions
Top badges earned
Validate 100
Validate 50
Validate 25
Validate 10
Validate 1
View profile
Community_Admin
Employee

15-10-2015

What causes Facebook ads to stop receiving impressions?

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Validate 100
Employee
Community_Admin
Employee

Likes

47 likes

Total Posts

269 posts

Correct reply

118 solutions
Top badges earned
Validate 100
Validate 50
Validate 25
Validate 10
Validate 1
View profile

Avatar
Validate 100
Employee
Community_Admin
Employee

Likes

47 likes

Total Posts

269 posts

Correct reply

118 solutions
Top badges earned
Validate 100
Validate 50
Validate 25
Validate 10
Validate 1
View profile
Community_Admin
Employee

15-10-2015

Facebook shows only the one or two highest-performing ads in a campaign (that is, the ads with the highest click-through rates); the other ads in the campaign will not receive impressions. Therefore, if two ads are receiving impressions, and the click-through rate for one of them drops because of audience saturation over the course of the day or over time, that ad may no longer be shown, leaving just one ad. In turn, if the click-through rate for the remaining ad drops, or the bid is too low, that ad may no longer be shown.
 
NOTE:  Facebook partially resets each ad's history each day. If an ad does not perform one day, it will have the chance be run again the next day, but Facebook will give it less of a chance than it will to better-performing ads.

Answers (0)