Highlighted

[WEBINAR] Advertising Cloud Skill Builder: Activate & Measure Impact on Connected TV with Adobe Advertising Cloud

TanmayMathur

Community Manager

29-07-2019

The rise of Over the Top video consumed via streaming platforms is a large growth area across the APAC region as more users watch long form content when they want through apps, rather than linear devices. In Australia, this is cataloged by the rapid rise of Connected TV, while in Asia, the majority of this consumption is on mobile..

  Tune in to this webinar to understand the state of Video Market and how Adobe Advertising Cloud can help you deliver a great experience  in your video buys.

REGISTER

Replies

Highlighted

TanmayMathur

Community Manager

28-08-2019

Take part in this quiz to win up-to $25 from Adobe! Post your answers on this thread.

QUIZ

Q1. Which of the following ad lengths would not work in a long form OTT environment?

  1. 6 Seconds
  2. 15 Seconds
  3. 30 Seconds

Q2. Which of the following is a good measurement of incremental reach?

  1. Cost per completed view
  2. Cost per Viewable Impression
  3. Cost per Unique

Q3. What is the best buying method to ensure you can apply data on your video campaigns?

  1. Direct Tag
  2. Guaranteed
  3. Non-Guaranteed

Q4. What strategy you could apply to evaluate consideration?

  1. Reach & Frequency Analysis
  2. Digital Conversion Analysis
  3. Attitudinal Surveys
  4. Strategic Target benchmarks

Highlighted

varunr40033127

28-08-2019

Q1. Which of the following ad lengths would not work in a long form OTT environment?

  1. 6 Seconds

Q2. Which of the following is a good measurement of incremental reach?

  1. Cost per Unique

Q3. What is the best buying method to ensure you can apply data on your video campaigns?

  1. Direct Tag

Q4. What strategy you could apply to evaluate consideration?

  1. Reach & Frequency Analysis
Highlighted

Raghu_Kishore_R

29-08-2019

Hi Team,

Here are my answers:

Question 1.  6 Seconds

Question 2. Cost per unique reach

Question 3. Guaranteed

Question 4.  Reach and Frequency Analysis

Highlighted

tusharkapoor

29-08-2019

Question 1.  6 Seconds

Question 2. Cost per unique reach

Question 3. Guaranteed

Question 4.  Reach and Frequency Analysis