Accepted Solutions (1)

Accepted Solutions (1)

ritikam90154231
Employee
20-08-2016

Hi Parth,

Transaction typically refers to generation of revenue, Not Every Conversion will have a transaction value. For instance in Service sector industries conversion like sign up etc do not have a revenue value attached and hence would not have a transaction value. On the other hand, retail industry would generally have a transaction value attached with every conversion (Product sold).

 

Hope this Helps!

Regards

Ritika

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