Starting on AMO

[#1]

Hi all,

I want to start understanding AMO.

1. Please let me know what are Search, Social and Display.

2. Does AMO work for Targeting Websites and Mobile as well?

3. Does AMO work for Targeting offline channels like Email, SMS, Push and Call Center?

4. Adobe Campaign also does some of these.

What is the difference between Campaign and AMO?

Appreciate your replies.

Thanks,

Rama.

[#2 · Accepted solution]

Hi Rama,

1. Please let me know what are Search, Social and Display.

In short,

Search Advertising: Placing your ad in the sponsored section of a search engine listing

Display Advertising: Placing your ad/Banner in the ad sections of particular websites

Social Advertising: Placing your ad on social media networks like Facebook, LinkedIN etc

There is a plethora of content around all these topics over the web, I would recommend going through the available articles to get a good understanding of all the three.

2. Does AMO work for Targeting Websites and Mobile as well?

If you mean targeting particular websites for advertising your ads, yes you can do that.

3. Does AMO work for Targeting offline channels like Email, SMS, Push and Call Center?

No

4. Adobe Campaign also does some of these. What is the difference between Campaign

Adobe Campaign is a solution for Email and SMS marketing. It can also design landing pages. Campaign does not do any kind of search, display or social marketing, AMO is the solution for that.

I hope this helps.

Tanmay

[#3]

Hi Rama,

In addition to Tanmay's reply - on types of search ads.

I guess, the 'advertisement ads' that you amy be referring to are shopping ads  (Google Product listing ads PLA's) in Search Advertising. For E.g: Look at a Search term ' Blue tie' and you'll end up with images & the price and their avialability.

Display ads are displayed on the site.

but here, you had to search for 'blue tie' to get to the images.

Thanks

Vidya

[#4]

Rama,

It depends on the advertiser how they want to use their ads. Search ads are mostly textual in nature.

I suggest you go through this post to know different types of search ads - http://blog.wsi-emarketing.com/types-paid-search-ads-digital-marketing-basics/

Best,

Tanmay

[#5]

Hi Tanmay,

Apologies for extending the discussion.

Display Ad looks straight forward.

But in the Search Ad example, I see only "Ad" and a URL, but no advertisement as such.

I was expecting an advertisement on the Search Results page as such.

Kindly clarify.

Thanks,

Rama.

[#6]

Sure!

Here is an example for search ads:

A display ad:

[#7]

Thanks Tanmay for this informative reply.

I just have two queries on this subject now:

1. "Search Advertising: Placing your ad in the sponsored section of a search engine listing."

  Ex: If I search for something in Google, it lists results.

  Does Search Advertising mean that our advertisement comes on the Search results page, say in the right column?

2. "Display Advertising: Placing your ad/Banner in the ad sections of particular websites."

This is directly on the web pages.

Ex: If I access a site, it displays some content. It also displays some advertisements also somewhere on the web page.

Is it so?

If you could attach example screen shots for each of these, it helps.

Thanks,

Rama.

[#8]

Hi all,

Appreciate all your replies.

Thanks,

Rama.