Kindly address the following Questions, that I came across, while starting to learn AMO:
1. What are 1st, 2nd, 3rd Party Audiences?
2. What are Inbound/Outbound Campaigns?
3. What are Search, Social & Display?
I am aware that Search refers to the Search Engine Optimization techniques, that will enable the web site to be listed easily by the search engines, like Google Search.
Social is Facebook, Twitter, etc.
Thank you for rasing these questions but i must say all these topics are very vast and need to read above mentioned links but below is a brief definations for your questions :
Data collected directly by the organization.
A Partner’s 1st party data.
Aggregated data from other sources and can be purchased.
There are many define of outbound and inbound marketing one way to understand it is as follows :
It is old fashioned marketing which is difficult to track and which pushes products or services on customers
Marketing strategy that relies on earning people’s interest instead of buying.
Search Marketing :
When we are using search engineer result page for marketing or search partners of famous engines ( Google or Bing) for marketing it is called search marketing.
Marketing on various websites, applications with text , banner and video ads
Marketing using different social media tools like facebook, Twitter is called social media marketing
I hope this is of some help.