Some AMO/Generic Questions

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AEM_Forum
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07-10-2016

Hi,

Kindly address the following Questions, that I came across, while starting to learn AMO:

1. What are 1st, 2nd, 3rd Party Audiences?

2. What are Inbound/Outbound Campaigns?

3. What are Search, Social & Display?

I am aware that Search refers to the Search Engine Optimization techniques, that will enable the web site to be listed easily by the search engines, like Google Search.

Social is Facebook, Twitter, etc.

Thanks.

Rama.

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AEM_Forum
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07-10-2016

When I analyze, I realize that I have these questions because I am new to Marketing.

These terms DSP, DMP are also sounding new.

A one pager or two with all these terms, their meaning and their inter-connection architecture will help a lot.

Thanks,

Rama.