Hello Rama,
Thank you for rasing these questions but i must say all these topics are very vast and need to read above mentioned links but below is a brief definations for your questions :
First-party
Data collected directly by the organization.
- Web behavior
- Survey responses
- CRM
Second-party
A Partner’s 1st party data.
- Data shared between a credit card company and a co-brand partner such as an airline
- The airline provides loyalty program data to the credit card company
Third-party
Aggregated data from other sources and can be purchased.
- Data purchased from providers like Bizo, Exelate or Acxiom
- Demographic data
There are many define of outbound and inbound marketing one way to understand it is as follows :
Outbound Marketing:
It is old fashioned marketing which is difficult to track and which pushes products or services on customers
Inbound Marketing:
Marketing strategy that relies on earning people’s interest instead of buying.
Search Marketing :
When we are using search engineer result page for marketing or search partners of famous engines ( Google or Bing) for marketing it is called search marketing.
Display Marketing:
Marketing on various websites, applications with text , banner and video ads
Social Marketing
Marketing using different social media tools like facebook, Twitter is called social media marketing
I hope this is of some help.
Joy,
Sahil Vohra
