What's the difference between the search revenue model and the retail revenue model, and when should I use each?
AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.
I am asking in the context of AMO. I want to optimize search bid units so wondering which model works when.
Can you give me more context about the question ? Is it a generic question or you are asking more in context of AMO ?