I'm a student who's trying to gather research about competitive ad tech solutions. Could you share for me how/ why you/your company started using Adobe Advertising Cloud? Or, if you weren't the decision maker, how would you describe your experience with it?
Any information on your role/ responsibilities would be appreciated!
Adobe advertising cloud is used for managing digital advertising campaigns across multiple channels such as Search, Display, Video, TV, Audio, Digital OOH.
I have worked for a couple of clients by managing end to end digital advertising campaign operations and technical integrations of ad cloud, such as Adobe analytics, audience manager and Creative Cloud.