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Question for the Forum: Why do YOU use Adobe Advertising Cloud?

amandab6555914

04-03-2020

Hi all! 

I'm a student who's trying to gather research about competitive ad tech solutions. Could you share for me how/ why you/your company started using Adobe Advertising Cloud? Or, if you weren't the decision maker, how would you describe your experience with it? 

Any information on your role/ responsibilities would be appreciated! 

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Raghu_Kishore_R

03-05-2020

Adobe advertising cloud is used for managing digital advertising campaigns across multiple channels such as Search, Display, Video, TV, Audio, Digital OOH.

 

I have worked for a couple of clients by managing end to end digital advertising campaign operations and technical integrations of ad cloud, such as Adobe analytics, audience manager and Creative Cloud.